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Platoon 22 Fundraising Appeals
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Project Overview
Platoon partnered with Graphcom to develop fundraising appeal letters aimed at strengthening donor relationships and driving response. The challenge was presenting impactful messaging in a clear, engaging format while maintaining brand consistency.
Solution
I led the visual direction and served as the primary designer, developing layout systems and typographic hierarchy for the appeal letters. The final designs balanced urgency with warmth, creating clear and compelling communications for donors.